SafeMoon is a decentralized finance (DeFi) token launched in 2021 on the Binance Smart Chain (now BNB Chain). It was designed to reward long-term holders through a mechanism that applies a fee on every transaction—typically split between redistributing tokens to existing holders, adding liquidity, and funding development. The project aimed to build a broader ecosystem including a wallet, exchange, and educational platform, positioning itself as more than just a meme token. Its core idea was to discourage short-term trading (“selling”) while incentivizing holding (“HODLing”).